This is a great ad for a line of Nike's retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the subtle differences.
Post-It Notes ad from 1980 showing new adhesive feature
In 1980 this was an ad campaign from Post-It Notes showing off the new adhesive backing feature that let you post the notes on...
Jan 26, 2022
Ads
Print Ads
Buc-ee's Drive Safely
Billboard tells drivers to drive safe and how long until taking a break at Buc-ee’s. This is one of the many award-winning billboards created...
Nov 12, 2017
Outdoor Advertising
Billboards
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions. Why it’s bad: They turn the reader off immediately. They make the reader actively dislike you...
Jun 29, 2020
Copywriting
Emails
Images
Advice
Feature, Benefit, Experience.
Can you simply describe your own product/service with this framework? Example 1: Feature: Sun cream. Benefit: No sun burn. Experience: A burn free summer....
Jan 10, 2023
Swipes Email
Formulas
Interesting