Why PostHog’s Changelog Emails Hit So Hard

PostHog’s monthly “What’s new” email isn’t just an update—it’s a masterclass in engaging product communication. Each section mixes clear visuals, tight copy, and easy CTAs that make you actually want to click.

Why it Works

• Visual first: Each feature has its own unique, funny hedgehog illustration. Instantly recognisable, instantly clickable.

• Mini stories: Each feature gets a short, self-contained story. Super scannable.

• Low-friction CTAs: Buttons like “Join the preview” or “Open a new tab” feel light, not salesy.

• Creative tone: Words like “crunchy pixels” and “ultra-nerdy” add personality while staying professional.

Other Smart Examples

• Slack’s release notes: Human tone + punchy section headers.

• Notion updates: Uses clear visuals and bullet-heavy layout.

• Linear’s changelog: Minimal design, maximum clarity.

• Zapier newsletters: Each feature gets an animated GIF showcasing value fast.