Your Spritz, Your Way

This ad pops like a summer day. Bright colors, bold text, and one clear promise: you can enjoy your favorite cocktail, alcohol-free. Ritual delivers that “have it all” message in one shot.

Marketing Breakdown

The headline “YOUR SPRITZ, YOUR WAY” gives total control to the consumer. The image does the rest — vibrant, refreshing, and full of fizz. It screams fun, without guilt.

Why It Works

• Uses powerful personalization (“your way”)
• Ties into lifestyle freedom, not restriction
• Bright color contrast grabs instant attention
• Product shown in context (ready-to-drink moment)
• Fast clarity: 3 short benefits, no fluff

Creative Variations