10 things I wish I FIRST knew about AI automation

A Redditor shared what he learned after creating over 100 AI automations, and it’s basically a masterclass in how to actually get good at automation and marketing your skills.

Marketing analysis

What stands out is how he turns every technical insight into a marketing edge. “Document your builds” isn’t just advice for learning—it’s also a strategy to attract clients. “Stop calling yourself an automation expert” reframes positioning. He’s not just automating tasks; he’s automating client acquisition.

Why it works

• Simplicity gets results fast and builds momentum
• Sharing process builds credibility more than polished outcomes
• Specific positioning attracts higher-paying clients
• Saying no to bad fits signals expertise
• Framing wins around business outcomes (“saved hours”) speaks to value

Examples

• Justin Welsh built a business by publicly documenting systems and lessons
• Zapier’s community thrives on shared automations, not just final products
• Freelancers commanding $5K+ retainers sell results (“cut ops time by 40%”) not tech specs