12 Reasons You Haven’t Bought a Tuft & Needle Mattress
This is a great page straight from a sales page Skeleton Outline that addresses all the objections to buying a Tuft & Needle mattress.
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Kopywriting Kourse Sales Page
These heat maps show what is working on the Kopywriting Kourse sales page.
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Writing Effective Ad Headlines – The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New …
Scotts Bass Lessons Sales Page
This is a very attractive and information sales page that sells bass guitar lessons and a membership site with a community for bass players. …
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.…
