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Which of these Facebook ads will do better?
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Using bad testimonials to show the good
An awesome example of doing “Testimonial Judo” and using a bad review to show why this ski mountain is awesome.
Chat GPT:
“Testimonial Judo” is a clever strategy used to …
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took advantage of this and got a …