Anthony Vallett: Put The CEO's Phone Number On Receipts
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calibbqmedia What does hospitality leadership actually look like? For @bartacolife CEO Anthony Valletta, it...
Most restaurants hide behind fake feedback loops: cold surveys, ignored inboxes, and QR codes nobody scans. In this clip, the CEO is literally on screen explaining how he slapped his personal phone number onto every single receipt. No buffer, no corporate-speak, just: “Here I am, text me.” That tiny line of ink turns a boring slip of paper into a direct line to the top. This is hospitality leadership you can actually feel.
How to swipe this move without melting your phone
You don’t have to be a hospitality giant to do this. Start by printing a dedicated feedback line or text-only number on every receipt with a clear promise: “If we blew you away, tell a friend. If we blew it, text this number and we’ll fix it fast.” Route those messages to whoever is truly empowered to act—owner, GM, or a rotating leadership phone. Review the best and worst messages in your weekly meeting, and let your guests write half your operations playbook for you.
Why putting the CEO's number on receipts works like marketing rocket fuel
- Signal of extreme accountability: when guests see a real phone number, they instantly know someone important is paying attention.
- Faster intel than surveys: calls, texts, and voicemails surface real-time issues long before they show up in dashboards.
- Story-worthy move: customers tell friends, staff brag about it, and the brand earns a reputation for actually listening.
- Built-in coaching tool: every complaint is a live training moment the CEO can loop back to managers and frontline teams.
Real-world brands turning receipts into hotlines
Bartaco prints its CEO’s personal phone number on every check so guests can call, text, or leave voicemails that directly shape menu tweaks and service improvements.
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