This is the rates for their print ads:
Ad Age’s newsletter rate card is a masterclass in transparent pricing for B2B marketers. With a breakdown that lists subscriber counts, frequency, and impressions, it turns what could be a confusing ad buy into an easy media planning decision. Every slot—from Wake Up Call to Technology Today—is clearly positioned for different audience segments, making it simple to align your brand message with the right readership.
The Strategy Behind Clear Rates
By putting rates and impressions front and center, Ad Age positions itself as a trusted partner rather than a gatekeeper. It sets clear expectations, helps buyers budget fast, and ultimately speeds up the decision process for ad placements.
Key Takeaways
- Each newsletter caters to a specific marketing niche, letting brands target by topic and timing.
- Pricing is clean and consistent—$25k for 100% SOV is standard, but flexibility appears with smaller impressions and half-share options.
- Impression counts are prominent, helping advertisers quickly calculate CPM and campaign value.
- Weekly and bi-weekly deployment schedules give brands room to test and optimize placements.
Creative Variations
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