Brands Wasting Trillions on Bad Creative
breakingandenteringmedia Brands are wasting trillions of dollars??
This frame looks like a podcast got hijacked. Three mics in one guy’s face, toy shelves behind him, and bold text screaming: “biggest point for brands in 2026.” It’s raw, fast, and impossible to scroll past. That’s the whole message: attention comes from creative that feels alive, not committee-approved wallpaper.
What This Visual Gets Right
The shot screams urgency: three mics, tight crop, direct eye contact. The background is messy and human, not a sterile studio. On-screen text delivers the hook instantly, even muted. This is cheap-looking on purpose, but strategically expensive in attention.
Why Most Brands Are Torching Trillions
- They buy reach, then feed it bland, overproduced assets.
- They optimize media spend while never testing the actual ideas.
- They aim for “brand safe” instead of “thumb-stopping and useful.”
- They ignore how people really consume feeds: sound off, seconds only.
Brands Banking On Better Creative
Liquid Death built a billion-dollar brand by running weird, meme-worthy videos instead of polished water commercials.
Meta publicly shares case studies showing that scrappy, native-feeling ads often beat glossy brand films on conversions.
Amazon constantly A/B tests thumbnails and copy because it treats creative as a performance lever, not an afterthought.
Analyzed by Swipebot
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
8th-9th grade level
6
Total Words
1
Total Sentences
6.0
Words / sentence
70
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
The line clearly states a painful problem but never offers a hint of a fix, so we only see half the framework.
- Problem: Brands wasting trillions on bad creative
The big money-wasting claim grabs Attention, yet Interest, Desire and Action are missing.
- Attention: Trillions being wasted is a shocking hook