Database/Jim Beam/Back To Basics

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Back To Basics

A multi-part 1990 print campaign that used nostalgia and visual timelines to position Jim Beam as timeless and authentic.

Jim BeamPrintFood BeverageConsumer GoodsB2C

Cost

$XXXK

Revenue

$X.XM

ROI

Xx

Timeframe

X year

Year

XXXX

Complexity

3/5

Impact

3/5

Goal

Xxxxxxxxx Xxx Xxxx xx x xxxxxxxx xxxxxxx xxxxx xxxxxxx xxxxx-xxxxxx xxxxxxx.

Notes

  • Xxxxxxxx xxx xxxxx xxxxx xxxxxx xxxxxxxx xxxxxx xxxxxxxxxx.
  • Xxxx xxxxxxxx xxxxxxxx xxxxxx xx xxxx xxx xxxxx xxxx xxxxxx xxx xxxxxxx.
  • Xxx xxxxxx xxxxxxx xxxxx xxx xxxxxxx xxxx xxxx xxxxxx xxxx.

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