Campaign
Employee LinkedIn Content Challenge
ColdIQ ran a paid internal LinkedIn posting contest that turned employees into creators, producing 581 posts in 85 days and contributing to 27 new clients and 153000 in new MRR.
Cost
$15K
Revenue
$153K
ROI
10.2x
Timeframe
3 months
Year
2025
Complexity
3/5
Impact
4/5
Goal
Generate pipeline and new recurring revenue through employee-driven LinkedIn content.
Notes
- You turn every employee into a mini media company promoting your brand daily.
- You help employees grow their own audience, so it feels like a win-win, not a chore.
- You buy recurring MRR with a one-time prize pool.
Posts
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