Database/Apple/Think Different

This preview keeps the campaign title, summary, tags, company context, and linked swipes open. The campaign economics, timing, goal, and notes are obfuscated until you create a free account.

Create a free account to unlock this and 7 more campaigns

Campaign Preview

Think Different

Campaign repositioned the company around creativity, nonconformity, and cultural relevance during its 1997 turnaround, using iconic historical figures instead of product-led advertising.

AppleTvPrintOutdoorTechnologyConsumer GoodsB2CEnterprise

Cost

$XXM

Revenue

$XXXM

ROI

X.Xx

Timeframe

X years

Year

XXXX

Complexity

4/5

Impact

5/5

Goal

Xxxxxxx Xxxxx’x xxxxx, xxxxxxx xxxxxxxxx, xxx xxxxxxx xxx xxxxxxx xxxxxxxxxx

Notes

  • Xx xxxx x xxxxxx xxxxxx, xxx xxxxx, xxxxx xxxxxxx xxxxxxxxxxxxxx Xxxxx xxxx xxxxxxx-xxxxxx XX xxxxxxxxxxx.
  • Xxx xxxxxxxx xxxxxxx xxxxx xxxxxxx xx x xxxxxx xx xxxxxxxx xxxxxxxxxxxxxx xxx xxxxxxxxx xxxxxxx xxxxx Xxxxx Xxxx.
  • Xxx xxxxx-xxxxxxx xxxxxxxxx xx XX, xxxxx, xxxxxxx, xxx xxxxxxx xxxx xxx xxxxxxx xxxx xxxxxxxxxx xxxxxxxxx, xxx xxxx xxxxxxxxxx.

Posts

No posts linked to this campaign yet.

Figures are directional estimates. Report a data issue.

Command Palette

Search for a command to run...