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Think Different
Campaign repositioned the company around creativity, nonconformity, and cultural relevance during its 1997 turnaround, using iconic historical figures instead of product-led advertising.
Cost
$XXM
Revenue
$XXXM
ROI
X.Xx
Timeframe
X years
Year
XXXX
Complexity
4/5
Impact
5/5
Goal
Xxxxxxx Xxxxx’x xxxxx, xxxxxxx xxxxxxxxx, xxx xxxxxxx xxx xxxxxxx xxxxxxxxxx
Notes
- Xx xxxx x xxxxxx xxxxxx, xxx xxxxx, xxxxx xxxxxxx xxxxxxxxxxxxxx Xxxxx xxxx xxxxxxx-xxxxxx XX xxxxxxxxxxx.
- Xxx xxxxxxxx xxxxxxx xxxxx xxxxxxx xx x xxxxxx xx xxxxxxxx xxxxxxxxxxxxxx xxx xxxxxxxxx xxxxxxx xxxxx Xxxxx Xxxx.
- Xxx xxxxx-xxxxxxx xxxxxxxxx xx XX, xxxxx, xxxxxxx, xxx xxxxxxx xxxx xxx xxxxxxx xxxx xxxxxxxxxx xxxxxxxxx, xxx xxxx xxxxxxxxxx.
Posts
No posts linked to this campaign yet.
Figures are directional estimates. Report a data issue.