Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.
Classic Car Ad
This is just a cool classic ad, very little copy, but just shows the beauty of the car.
Tasty looking Big Mac ad from 1979
This is a tasty looking Big Mac ad from 1979 that has a very funny headline. Both the image AND...
Toyota Camry Used Car Ad
Here's how to sell a Toyota Camry.
Have you gone noseblind?
Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great...
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
Raelyn Tan's Secret Vault Image
This is from a Facebook ad for a marketer's email templates. We usually highlight images here on Swipefile.com because they're...
Starwax Super-Targeted Ad
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood. Most...
Facebook Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Facebook as if it were antique technology. The idea is...
Wall Street Journal Twitter Ad
A simple and nice Twitter ad for the WSJ that says “Less Speculation. More Information.”
Fisher-Price Magazine Ad 1980
This is a Fisher-Price magazine ad that displays most of their toy lineup for children. Great visuals and easy headline.
Patagonia Anti-Black Friday Ad
This ad grabs your attention by telling you NOT to buy their jacket. Once they have your attention, they go...
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the...
How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy's most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising...
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them. Even...
Who's Your Daddy? (Nike)
This is a great ad for a line of Nike's retro running shoes. Lining up the two different shoes from...
YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo
Noah Kagan started AppSumo, Sumo, King Sumo, NinjaCard, KickFlip, BetArcade, 3 conferences, SendFox, OkDork, and so many other businesses I...
Stanford Design Thinking Gmail Ad
This was an ad seen in Gmail for Stanford Design Thinking courses.
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Durex Pandemic Ad Campaign
Here's how to write an ad during a pandemic.
Dentist Shark Facebook Ad
If this shark doesn't grab your attention while scrolling through your Facebook feed, I don't know what will.
Funny Dentist Ad
This funny image instantly proves how important it is to take care of your teeth (and visit the dentist). If...
The Shoe Pocket
The product might look a little funky but the ad is great. It showcases the "shoe pocket" in action, both...