Being fit in your 40's is a status symbol
Dan Go nails it: being fit in your 20s is easy. You’ve got time, hormones, and fewer excuses. But being...
IBM Machine Automation Print Ad
Back in the 1980s, IBM ran a print ad showing two men watching a mechanical excavator. One complains that machines...
Reddit physical business post
A Redditor from /r/sweatystartup dropped a gem: they added $10–15k in extra revenue just by mailing postcards to a customer’s...
United Airlines Food + Text Mockup Ad
This vintage United Airlines ad doesn’t just show food—it sells an experience. Rows of labeled dishes cover the table: kosher,...
Raven or Crow cheat sheet
This Raven vs Crow image is a perfect example of how simple visual comparisons can teach complex info—fast. It’s short,...
The Billy Workout
This handwritten workout routine looks like something you'd find taped to a gym locker. Just five days, a few exercises,...
Illustration of Ohms law
This funny Ohm’s Law sketch is a reminder that even the driest topics can be made memorable with visuals and...
Shirts as gifts or intro's
When Uriah from Productive Therapist surprised a friend at a conference with a custom t-shirt featuring her face and brand,...
Mercedes-Benz Print Ad
Ever heard of a luxury brand convincing you it’s the cheap option? That’s exactly what Mercedes-Benz pulled off with this...
Texas Transit Department Billboard
A puppet with wide eyes and a panicked face isn’t what you expect from a serious PSA—but that’s exactly why...
Before and After Video Editing
A before-and-after video is basically visual proof that your product or skill works. The one from Basanta Editz nails this...
Descript Facebook Ad Breakdown
Descript’s Facebook ad is a masterclass in how to sell a complex product without confusing people. It mixes humor, clear...
The Sit Stand Test
This simple movement test says a lot about your physical health. But it’s also a clever metaphor for your marketing....
Time spent with ___ Charts
Each of these charts shows how our time with kids, partners, friends, and coworkers changes over life. It’s a visual...
TimeLeft Fill Your Calendar Ad
This ad nails simplicity. A full calendar graphic, a bold headline that says “Have dinner with new people,” and big...
Dinner with strangers friend meeting service
This Reddit ad from Timeleft nails emotional contrast. It shows someone lonely at home on the left, then laughing with...
Apple iPhone 16 Reddit Ad
Apple’s ad for the iPhone 16 Writing Tools nails what most marketers forget: you don’t have to explain a feature...
Delonghi Coffee Machine Text Markup Ads
DeLonghi’s Instagram ads are a masterclass in using text markup to spotlight features without overwhelming the viewer. Each post pairs...
How to use SwipeFile.com
Before the internet, marketers hoarded ads in physical folders like the one in this photo. Those old-school swipe files were...
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Cool SwipeFile Newsletter Signup GIF
This image nails it. It instantly shows what SwipeFile emails are all about: marketing inspiration from legendary ads, packaged neatly...
Oat Milk Funny Packaging
This oat milk carton headline looks like a copywriting glitch at first glance. But that’s the trick. It’s a self-aware...
Funny do not park here sign
This sign could just say “No Parking.” But instead, it uses humor to make the message land. It borrows from...
North America's Top Tech Talent Hubs Map
This map is gold for any marketer recruiting or selling to tech professionals. It shows where the brains of the...
How To Argue Hierachy
Ever watched a brand argue online and thought, “Wow, they just lost me”? That’s because not all arguments are created...