Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
1967 version of “eCommerce”
This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact...
McGraw-Hill Magazines Ad
Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a...
Image showing you can get A LOT of music for cheap
This is a cool ad from the 1970’s that uses imagery to show you’re getting soooo much for your money.
1930's illustration showing aerodynamic engineering of new cars
This is a BEAUTIFUL and elegant drawing that instantly shows (without words) how much wind drag older cars had versus...
Yes I want a live monkey!
This has got to be the best headline ever 😂 This copy also shows some helpful benefits and features of...
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...
1914 Wrigley's Gum Print Ad
Love how Wrigley's added a practical use for their gum. Chewing their gum after every meal will help with indigestion....
What year car do the jones drive?
Published in 1959 this newspaper ad made light of the "Keeping up with the Jones" by buying a newer car.
1960's Sanatogen Tonic Wine
This wine ad targets stay-at-home moms by relating to how draining motherhood can be. A free sample for them to...
Awesome “one easy piece” 1970’s male jumper ad
This magazine ad is full of innuendo and great 1970’s imagery. It shows a male one-piece jumper and has instructions...
How The Simpsons would promote on newspaper
This would've been "omni channel marketing" back in the 1990's! TV shows would try to promote a show or series...
Mod Bikes Online Ad Campaign
Each ad in this campaign uses a great visual and provides a tidbit of information about the bike.
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid: The ad gives strong social proof showing...
1960's Band-Aid Print Ad
Great use of call-outs on this image "Need this many?" pointing to three Band-aids on one knee. "Try this." pointing...
Nobody's Perfect Volkswagen Print Ad
What a wonderfully quirky and funny ad newspaper ad. The Manhattan Advertising Agency created a string of wildly successful Volkswagen...
Great Ford Bronco old-school print ad
This Ford Bronco ad leads strong with a great picture of Bronco off-roading, but also has a whole section at...
Great 1961 ad for Ford Econoline trucks
This add uses imagery and text to show why buying an Econoline truck is a great value.
The Establishment Wig ad
Look....it may not be the best product in the world, but this ad is solid! • Shows a bunch of...
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.
Fastest Way for a guy to look great
This 1971 ad for a men’s hair dryer epitomized this era….look at that hair!
It makes your house look bigger Volkswagen Print Ad
A hilarious headline about the Volkswagen Beetle. Readers will remember this ad every time they see this car.
1923 Caldwell's Syrup Pensin
With 47 years of practice, Dr. W.R. Caldwell proves that he is an expert in medicine. He is also offering...
Volkswagen 2 shapes Landscape Print Ad
In the 1950's and 1960's The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads. This is...
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little...