Ideas Vs Action
This is a great little image showing the benefits between just "thinking of an idea" and actually "doing it." Image...
Netflix Free Trial Pricing
This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even...
Simplified Dieting Image Chart
This is a very simple chart that shows any "diet" people go on essentially just restricts calories. Instead of doing...
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone....
Writing Effective Ad Headlines - The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting...
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part: Attention: Get their attention with...
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples. Positive Aspects The post title effectively conveys the...
Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something....
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing...
Writer's Block Definition
This is the definition for “Writer's Block.” Image Description The image offers a clear definition of "Writer's Block," including its...
Swipe File Definition
This is the definition for a “Swipe File.” Image Description The image provides a definition of a "Swipe File." It...
Kopywriting Definition
This is the definition for the word “Copywriting.” Image Description The image presents a playful definition of "Kopywriting" styled as...
Copywriting Definition
This is the definition for the word “Copywriting.” Image Description The image defines "Copywriting" with its pronunciation and explains it...
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying...
Making better content checklist
This is a fantastic little checklist taken from this post on writing blog content that summarizes how to make and...
Clever advertisement for garage builder
This is a clever advertisement by a guy that builds garages. This versatile ad can be used online, outdoors, or...
Super effective Facebook Post for selling a business
This 1-page Facebook post generated several hundred inquiries into buying one of the top hostels in Thailand. Image Description The...
Easier to read text with bullet points example
This is a great reduction in a big block of text by using concise bullet points instead. Image Description The...
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them? Image Description The...
Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more...