Funny NASA "Buzzword Generator"
In an effort fight confusion-causing BuzzWords in 1966, NASA circulated this hilarious "Buzzword Generator" to show people how ridiculous and...
CoronaVirus Cat Flattening Image
This is a lovely example of taking a boring chart and making it more understandable to the general public.
Story Circle
This is what a "Story Circle" looks like when writing a script. This is a great way to run a...
H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.
Ideas Vs Action
This is a great little image showing the benefits between just "thinking of an idea" and actually "doing it."
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone....
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part: Attention: Get their attention with...
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing...
Kopywriting Definition
This is the definition for the word “Copywriting.”
American Express 0% Deferment Announcement
This is the way American Express announced to all their credit card holders via email they can defer any interest...
David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott
Shattered Glass Bears 😳
Some simple but effective copywriting at a zoo explaining why the glass in the bear area is broken!
Netflix Free Trial Pricing
This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even...
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AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.
Writer's Block Definition
This is the definition for “Writer's Block.”
Do I Need To Make A Portfolio Website To Show Potential Clients?
You absolutely do NOT need a portfolio website before you can start landing clients. This is one of the biggest...
Base Content Priority Chart
This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base...
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...
Getting 3 Copywriters To Write For You
This is a clever image showcasing the concept of 3 copywriters helping you write.
Simplified Dieting Image Chart
This is a very simple chart that shows any "diet" people go on essentially just restricts calories. Instead of doing...
Writing Effective Ad Headlines - The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting...
Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.
Swipe File Definition
This is the definition for a “Swipe File.”
Copywriting Definition
This is the definition for the word “Copywriting.”