Good friends bring up hard conversations

Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...

Dog Groomer Price Justification Chart

Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...

Words to use instead of "very"

This is a cool list of words to use instead of "very" to spice up your copy.

Make ads like Ogilvy - Cheat Sheet

Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.

How to write a sponsorship letter / cold email framework

This infographic shows the basics of what's needed in a cold email to a potential sponsor for your event, newsletter,...

"Mental Contrasting" goal setting method

An interesting way to approach goal setting.

How long it takes to forget chart

This is a cool little chart called the "Ebbinghaus Forgetting Curve." in one little image it shows how long it...

The Personalized Lens

The Durability Lens

Comfort Zone Circles

This cool circle chart shows the different areas of your Comfort Zone.

Characteristics of Pseudoscience Chart

This is a great little chart that outlines what might be "pseudoscience" and how to spot it.

Writing feature & benefits formula

Good repeatable formula for an important element of sales copy.

Anatomy of a Email Newsletter

Great template to follow for a content focused email newsletter. I find it best to follow a tried and true...

The Comparison Lens

The Helpful Lens

H.A.L.T. Acronym

I've always liked this acronym H.A.L.T. which means.... If you're not in a good mood, you're either: • Hungry •...

Not everything is a priority

This is a cool graphic showing that you might have a million things on your to-do list, but only a...

The Learning Pit

What learning something often feels like.

13-step Twitter growth playbook

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How to read more

CopyWork on some classic ads

A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...

The Crazy Story Lens

The No Blame Lens

The No-Brainer Lens