202 Formulas Examples

Time Management Tips List

This list of 15 time management tips is gold. Each one’s short, punchy, and funny enough to keep you entertained...

Best hack for scheduling friend hangouts:

6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...

The blueprint to creating a profitable SaaS business

This handwritten blueprint nails how to build a lean, profitable SaaS business — no VC funding, no fluff, just smart...

AIDA Formula low effort -> high impact

Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...

The AIDA Slippery Slope

Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

"The Slippery Slope" and "The AIDA Formula"

Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

King of the Hill Visual Style Guide:

Ever notice how King of the Hill doesn’t feel like a cartoon? It feels like you’re eavesdropping on real people...

Who is your target audience?

Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

Hidden Rules Among Classes

Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...

List of psychological triggers that make people buy

Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....

AIDA is still the best

This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...

Copywriting Formulas

This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...

Twitter Posting Cheat Sheet

If you ever sit staring at Twitter thinking “what do I post?”, this cheat sheet by @nevmed is your new...

The Circle Of Influence

This simple diagram nails a truth most marketers forget: worry about what you can control first. The “Circle of Influence”...

Feature, Benefit, Experience.

Ever get stuck describing your product in a way that actually sells? This 3-step framework makes it stupid simple: Feature...

Emails and weekly newsletters

Email marketing looks old-school, but it’s still the heavyweight champ of online communication. The image above breaks down exactly why:...

U.S. Department of Education Crowd-source Idea

Imagine if the U.S. Department of Education treated lesson plans like viral content challenges. The idea: crowdsource short, punchy one-minute...

ATIDFA Copywriting Formula

Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....

7-Steps of a Compelling Story

Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...

Avoid “Toxic Positivity” Do & Don’t Chart

This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...

Pet to Human Years Calculator

That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...

Age Appropriate Chores List

This “Age-Appropriate Chores” chart is secretly a masterclass in marketing. It takes one universal job—teaching kids responsibility—and breaks it into...

Physical writing proofreading markup symbols

Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...