198 Formulas Examples
Delve into proven marketing formulas that drive results. From AIDA to PAS, explore frameworks that help structure compelling messages. Ideal for copywriters, marketers, and anyone crafting persuasive content.
AIDA Formula low effort -> high impact
Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...
The AIDA Slippery Slope
Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...
"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...
King of the Hill Visual Style Guide:
Ever notice how King of the Hill doesn’t feel like a cartoon? It feels like you’re eavesdropping on real people...
Who is your target audience?
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...
Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
List of psychological triggers that make people buy
Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....
AIDA is still the best
This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...
Copywriting Formulas
This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...
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Twitter Posting Cheat Sheet
If you ever sit staring at Twitter thinking “what do I post?”, this cheat sheet by @nevmed is your new...
The Circle Of Influence
This simple diagram nails a truth most marketers forget: worry about what you can control first. The “Circle of Influence”...
Feature, Benefit, Experience.
Ever get stuck describing your product in a way that actually sells? This 3-step framework makes it stupid simple: Feature...
Emails and weekly newsletters
Email marketing looks old-school, but it’s still the heavyweight champ of online communication. The image above breaks down exactly why:...
U.S. Department of Education Crowd-source Idea
Imagine if the U.S. Department of Education treated lesson plans like viral content challenges. The idea: crowdsource short, punchy one-minute...
ATIDFA Copywriting Formula
Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....
7-Steps of a Compelling Story
Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...
Avoid “Toxic Positivity” Do & Don’t Chart
This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...
Pet to Human Years Calculator
That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...
Age Appropriate Chores List
This “Age-Appropriate Chores” chart is secretly a masterclass in marketing. It takes one universal job—teaching kids responsibility—and breaks it into...
Physical writing proofreading markup symbols
Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...
They don't want software, they want to accomplish a goal
Aaron Orendorff nails it with this tweet. The truth: people don’t want your product. They want what your product helps...
Good friends bring up hard conversations
Ever give someone feedback and immediately regret it? That weird face in the image perfectly sums it up — the...
Comfort Zone Circles
This simple chart nails personal and professional growth: your Comfort Zone, Fear Zone, Learning Zone, and Growth Zone. It’s not...
H.A.L.T. Acronym
Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...