Characteristics of Pseudoscience Chart
This is a great little chart that outlines what might be "pseudoscience" and how to spot it.
Not everything is a priority
This is a cool graphic showing that you might have a million things on your to-do list, but only a...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
The Learning Pit
What learning something often feels like.
Make ads like Ogilvy - Cheat Sheet
Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.
Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.
13-step Twitter growth playbook
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How to write a sponsorship letter / cold email framework
This infographic shows the basics of what's needed in a cold email to a potential sponsor for your event, newsletter,...
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true...
How to read more
"Mental Contrasting" goal setting method
An interesting way to approach goal setting.
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...
How long it takes to forget chart
This is a cool little chart called the "Ebbinghaus Forgetting Curve." in one little image it shows how long it...
The Comparison Lens
The Crazy Story Lens
The Personalized Lens
The Helpful Lens
The No Blame Lens
The Durability Lens
The No-Brainer Lens
The Sniper Lens
The Case Study Lens
The Missing Ingredient Lens
