13-step Twitter growth playbook
[gallery columns="1" size="full" ids="4647,4645,4644,4643,4642,4641,4640,4639,4638,4637,4636,4635,4634,4633"] Image Description A tweet by Alex Lieberman (@businessbarista) announcing he has reached 200,000 followers and introducing...
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what's needed in a cold email to a potential sponsor for your event, newsletter,...
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true...
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"Mental Contrasting" goal setting method
An interesting way to approach goal setting.
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for...
How long it takes to forget chart
This is a cool little chart called the "Ebbinghaus Forgetting Curve." in one little image it shows how long it...
The Comparison Lens
The Crazy Story Lens
The Personalized Lens
The Helpful Lens
The No Blame Lens
The Durability Lens
Image Description A bold advertisement highlighting the durability of a product, with playful text promising that you'll never need to...
The No-Brainer Lens
Image Description The image features bold, attention-grabbing text asking provocative questions like "Is it worth $2 to you to banish...
The Sniper Lens
Image Description The image is a bold, attention-grabbing example of ad copy. It states: "IF YOU’RE OVER THIRTY—THIS IS THE...
The Case Study Lens
Image Description The image features a bold and attention-grabbing headline: "I lost 85 lbs. of ugly fat in only 2...
The Missing Ingredient Lens
Image Description A vintage-style advertisement for "The Chef's Secret Cook Book" by Louis Szathmary. The ad targets people who are...
The Prevention Lens
Image Description The image features a bold headline emphasizing the phrase "HOW TO AVOID LAWYERS," suggesting a focus on preventing...
The Analogy Lens
