One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...
Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...
Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.
"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....
Can you simply describe your own product/service with this framework? Example 1: • Feature: Sun cream. • Benefit: No sun...
81% of people say that email is their primary form of communication at work because it’s: • Time-stamped • Reliable...
Here's an idea for the U.S. Department of Education: Crowd-source short form videos for every subject & every grade K...
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action
This is a neat infographic that sums up how to create a compelling story
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to...
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...
This cool guide of chores shows common chores for different ages of children.
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...
Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.
Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...