Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...
Feature, Benefit, Experience.
Can you simply describe your own product/service with this framework? Example 1: • Feature: Sun cream. • Benefit: No sun...
U.S. Department of Education Crowd-source Idea
Here's an idea for the U.S. Department of Education: Crowd-source short form videos for every subject & every grade K...
Avoid “Toxic Positivity” Do & Don’t Chart
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to...
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...
Good friends bring up hard conversations
Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
Twitter Posting Cheat Sheet
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.
ATIDFA Copywriting Formula
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action
Pet to Human Years Calculator
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...
Comfort Zone Circles
This cool circle chart shows the different areas of your Comfort Zone.
Characteristics of Pseudoscience Chart
This is a great little chart that outlines what might be "pseudoscience" and how to spot it.
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
The Circle Of Influence
"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....
Emails and weekly newsletters
81% of people say that email is their primary form of communication at work because it’s: • Time-stamped • Reliable...
7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story
Age Appropriate Chores List
This cool guide of chores shows common chores for different ages of children.
They don't want software, they want to accomplish a goal
Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.
H.A.L.T. Acronym
I've always liked this acronym H.A.L.T. which means.... If you're not in a good mood, you're either: • Hungry •...
Not everything is a priority
This is a cool graphic showing that you might have a million things on your to-do list, but only a...
The Learning Pit
What learning something often feels like.