198 Formulas Examples

Delve into proven marketing formulas that drive results. From AIDA to PAS, explore frameworks that help structure compelling messages. Ideal for copywriters, marketers, and anyone crafting persuasive content.

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Posted by Ayman Al-AbdullahAyman Al-Abdullah

6 Question's to ask when creating an SOP

Making an SOP shouldn’t feel like writing a novel. This 6-step list from Ayman Al Abdul nails it. It’s short,...

Formulas/Advice
Apr 29, 2025
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Small, Medium and Large Pricing Psychology

Ever noticed how you end up buying the large coffee because it’s “only” 50 cents more than the medium? That’s...

Formulas/Copywriting/Images
Apr 20, 2025
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Matt Gray’s social media posting schedule

Matt Gray’s team nailed one of the biggest marketing challenges: staying consistent across platforms. This Miro board isn't just a...

Formulas/Instagram/Tweets
Apr 20, 2025
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The Venn Diagram of Success

This Venn diagram nails what most people forget about success: it’s not one magic skill, it’s the overlap. Talent alone...

Formulas/Wisdom/Motivation
Apr 18, 2025
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How to solve any problem with first principles

Ever get stuck on a marketing problem that feels impossible? This flowchart nails how to think like a first-principles problem...

Formulas/Wisdom/Images
Apr 14, 2025
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Swiss Cheese Aviation Accident Framework

Ever seen the Swiss Cheese Model from aviation safety? It’s a perfect metaphor for marketing fails. Each “slice” is a...

Formulas/Copywriting/Data
Mar 27, 2025
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Government Master Plan

Ever heard a complex idea turned simple with a visual? David Friedberg’s “Three Legs on a Stool” analogy nails it....

Formulas/Motivation/Design
Mar 22, 2025
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.
Noah Kagan
Formulas/Wisdom/Quotes
Mar 21, 2025
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8 qualities of a great swipe

A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...

Ads/Formulas/Wisdom
Mar 20, 2025
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6 Copywriting Formulas

This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

Ads/Formulas/Instagram
Mar 19, 2025
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The Anatomy of Great Newsletter Design

If your newsletter looks messy, readers bounce. This visual from EmailLabs shows a clean blueprint every marketer should steal: headline,...

Formulas/Copywriting/Emails
Mar 17, 2025
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Anatomy of a Successful Print Campaign

This visual breakdown nails what makes a print ad succeed: clarity, focus, and a strong call to action. It’s not...

Ads/Print Ads/Formulas
Mar 15, 2025
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Anatomy of an AI SaaS Landing page

This landing page teardown maps every move that took a SaaS company from “okay” to “wow” — a 179% conversion...

Formulas/Copywriting/Data
Feb 17, 2025
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SpaceX algorithm to making less mistakes

This SpaceX sign is gold. Elon Musk’s five steps aren’t just for rockets—they’re killer for fixing your marketing process too....

Formulas/Advice
Feb 10, 2025
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Landing Page Formulas

Ever get stuck staring at a blank landing page? This visual breaks down every piece into plug-and-play formulas. Each section...

Formulas/Copywriting/Images
Feb 8, 2025
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Anatomy of a hero section

The first few seconds on your site decide if visitors stay or bounce. That’s why your hero section needs to...

Formulas/Copywriting/Videos
Nov 10, 2024
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Product Market Fit Framework Exercise

Ever wonder why some startups explode while others fizzle? This chart from Fletch breaks down eight different founder journeys to...

Business Ideas/Formulas/Direct Mail
Oct 28, 2024
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The 8+8+8 Rule

Most of us treat time like an endless open tab. The 8+8+8 Rule slaps a budget on it. It divides...

Formulas/Motivation/Advice
Oct 18, 2024
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Job interview cheat sheet

This job interview cheat sheet is a masterclass in clarity. It takes something intimidating—interviews—and breaks it into bite-sized boxes that...

Formulas/Copywriting/Notes
Oct 1, 2024
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Sam Altman’s (OpenAI + YCombinator) Life Advice

Sam Altman’s life advice reads like a startup manual for humans. Every bullet could double as a business principle. The...

Formulas/Copywriting/Motivation
Sep 13, 2024
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Time Management Tips List

This list of 15 time management tips is gold. Each one’s short, punchy, and funny enough to keep you entertained...

Formulas/Copywriting/Data
Sep 9, 2024
Video

Best hack for scheduling friend hangouts:

Formulas/Wisdom/Videos
Aug 17, 2024
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6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...

Formulas/Copywriting/Data
Aug 10, 2024
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The blueprint to creating a profitable SaaS business

This handwritten blueprint nails how to build a lean, profitable SaaS business — no VC funding, no fluff, just smart...

Business Ideas/Formulas/Advice
Aug 5, 2024

Command Palette

Search for a command to run...