The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
"The Slippery Slope" and "The AIDA Formula"
One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...
King of the Hill Visual Style Guide:
Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...
Who is your target audience?
Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...
Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...
Twitter Posting Cheat Sheet
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.
The Circle Of Influence
"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....
Feature, Benefit, Experience.
Can you simply describe your own product/service with this framework? Example 1: • Feature: Sun cream. • Benefit: No sun...
Emails and weekly newsletters
81% of people say that email is their primary form of communication at work because it’s: • Time-stamped • Reliable...
U.S. Department of Education Crowd-source Idea
Here's an idea for the U.S. Department of Education: Crowd-source short form videos for every subject & every grade K...
ATIDFA Copywriting Formula
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action
7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story
Avoid “Toxic Positivity” Do & Don’t Chart
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to...
Pet to Human Years Calculator
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...
Age Appropriate Chores List
This cool guide of chores shows common chores for different ages of children.
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...
They don't want software, they want to accomplish a goal
Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.
Good friends bring up hard conversations
Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...
Comfort Zone Circles
This cool circle chart shows the different areas of your Comfort Zone.
H.A.L.T. Acronym
I've always liked this acronym H.A.L.T. which means.... If you're not in a good mood, you're either: • Hungry •...
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...