Best hack for scheduling friend hangouts:

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

King of the Hill Visual Style Guide:

Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...

Hidden Rules Among Classes

An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these:#1.) AIDA: Attention, Interest, Desire, Action #2.) PAS: Problem,...

Feature, Benefit, Experience.

Can you simply describe your own product/service with this framework? Example 1: • Feature: Sun cream. • Benefit: No sun...

U.S. Department of Education Crowd-source Idea

Here's an idea for the U.S. Department of Education: Crowd-source short form videos for every subject & every grade K...

Avoid “Toxic Positivity” Do & Don’t Chart

This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to...

Physical writing proofreading markup symbols

This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...

6 Landing page copywriting tips

This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

The AIDA Slippery Slope

Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:

List of psychological triggers that make people buy

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...

Twitter Posting Cheat Sheet

Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.

ATIDFA Copywriting Formula

This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action

Pet to Human Years Calculator

Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a...

The blueprint to creating a profitable SaaS business

This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.

"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

Who is your target audience?

Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...

AIDA is still the best

Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

The Circle Of Influence

"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....

Emails and weekly newsletters

81% of people say that email is their primary form of communication at work because it’s: • Time-stamped • Reliable...

7-Steps of a Compelling Story

This is a neat infographic that sums up how to create a compelling story

Age Appropriate Chores List

This cool guide of chores shows common chores for different ages of children.

They don't want software, they want to accomplish a goal

Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.