Gary Halbert on Direct Mail
Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own...
Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. —...
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer. — Shirley Polykoff
Joseph Sugarman on Emotion and Logic
You sell on emotion, but you justify a purchase with logic. — Joseph Sugarman
"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."— Sam Altman
Apple's Rules for Success for employees
This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...
“People aren’t interested in you. They’re interested in themselves.”— Dale Carnegie
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters
Gary Halbert on Markets
Find a market first... and then concentrate on a product! — Gary Halbert
Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach
Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. —...
"To pick what you should work on, look for things at the intersection of what you're good at, what you enjoy, and where you can create value for the world."— Sam Altman
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"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
David Ogilvy on the Customer
The customer is not a moron. She’s your wife — David Ogilvy
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. —...
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying. — Mary Wells Lawrence
Neville Medhora on Being Interesting
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run. — Neville...
“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.— Charlie Rose
“The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”— Gary Bencivenga
"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier
“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters
“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters