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Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. —...
Quotes
Sep 25, 2017

"To pick what you should work on, look for things at the intersection of what you're good at, what you enjoy, and where you can create value for the world."— Sam Altman
Quotes
Aug 29, 2017

“The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”— Gary Bencivenga
Copywriting/Quotes
Jul 12, 2017

"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy
Copywriting/Quotes
Jul 12, 2017

“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
Formulas/Copywriting/Quotes
Jul 12, 2017

“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters
Quotes
Jul 12, 2017

"Constraint inspires creativity."— Jack Dorsey
Quotes
Jul 12, 2017

In 2017 Wordpress powers over 26% of the entire internet. That means Wordpress has over 15,000,000 installs.— Matt Mullenweg - Founder of Wordpress
Quotes
Jul 9, 2017

Neville Medhora on Being Interesting
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run. — Neville...
Quotes
Sep 25, 2017

“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.— Charlie Rose
Quotes
Aug 29, 2017

"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier
Copywriting/Quotes
Jul 12, 2017

“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters
Quotes
Jul 12, 2017

"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle
Quotes
Jul 12, 2017

"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."— Sam Altman
Quotes
Aug 29, 2017

Apple's Rules for Success for employees
This is Apple's "Rules For Success" they used to have on the back of all employee badges. Some good rules...
Formulas/Quotes/Advice
Aug 10, 2017

“People aren’t interested in you. They’re interested in themselves.”— Dale Carnegie
Copywriting/Quotes/Advice
Jul 12, 2017

"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
Copywriting/Quotes
Jul 12, 2017

“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters
Quotes
Jul 12, 2017
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner
Quotes
Jul 12, 2017

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004
Quotes
Jul 12, 2017