"I have not failed. I've just found 10,000 ways that won't work."

“Passion is the side effect of mastery.”

Either write things worth reading or do things worth the writing.

Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.

The temptation to entertain instead of selling is contagious.

When people aren't having any fun, they seldom produce good work.

When you love doing something, it's a bottomless pool of energy....but you have to love it, sincerely, not because you're gonna make money from it or be famous, or get whatever you want to get, when you do it because you love it, then you can find yourself moving up and getting good at something you want to be good at. https://twitter.com/TopherScott_/status/1264540947356045312?s=20

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

I steer clear of products whose sales have been falling over a long period, because this almost always means that there is an intrinsic weakness in the product, or that the management of the company is incompetent.

We like reports and correspondence to be well written, easy to read - and short. We are revolted b pseudo-academic jargon, like "attitudinal," "paradigms," "demassification," "reconceptualize," "suboptimal," "symbiotic linkage," "splinterisation," "dimensionalisation."

The question isn't, "What will I be doing in 10 years?" But, "What will I wish I'd started 10 years from now?"

"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."

Do or do not. There is no try.

I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."

The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.

Don't bunt. Aim out of the park. Aim for the company of immortals.

Put all your eggs in one basket, and if it doesn't work out, make more eggs.

Smart people change their mind a lot because they're open to new ideas.