
David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott

Mission Statement Quote From Denise Morrison
To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.

If you can’t advertise yourself, what hope have you being able to advertise anything else?— David Ogilvy

WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion...

William Bernbach quote about the power of truth
The most powerful element in advertising is the truth. — William Bernbach

Leo Burnett Advertising Quote
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it....

Gary Halbert Quote About The Written Word
The written word is the strongest source of power in the entire universe. — Gary Halbert

Gary Halbert on Direct Mail
Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own...

Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. —...

Amanda Steinberg Mission Statement
To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the...

Mission Statement Quote From Joel Manby
I define personal success as being consistent to my own personal mission statement: to love God and love others.

Paul McCartney Quote About Writing
Sometimes when you start writing, you try so hard, that you end up ruining the fucker. — Paul McCartney

Stuart H. Britt Advertising Quote
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but...

Eugene Schwartz Quote on Audience
There is your audience. There is the language. There are the words that they use. — Eugene Schwartz

Gary Halbert on Markets
Find a market first... and then concentrate on a product! — Gary Halbert

Dr. Gloria Horsley's Mission Statement
To help people find hope after loss.

Mission Statement Quote from Mahatma Gandhi
I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone....

"Pressure makes diamonds, not hugs"— Chris Rock

David Ogilvy Quote About Headlines
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind...

Neville Medhora Quote Write For Others
No one cares about you, they care about themselves. — Neville Medhora

Joseph Sugarman Quote About Headlines
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to...

David Ogilvy Quote on Improving
Never stop testing, and your advertising will never stop improving. — David Ogilvy

David Ogilvy on the Customer
The customer is not a moron. She’s your wife — David Ogilvy

Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach