Wordpress Stats 2017 - Powers The Internet

In 2017, WordPress powered over 26% of the entire internet. That’s more than 15 million installs. Think about that: one out of every four websites used the same platform.

Marketing Analysis

This simple stat isn’t bragging. It’s social proof at scale. It tells new users, “Everyone else is doing it—join the crowd.” No sales pitch needed. Just credibility built from sheer adoption.

Why It Works

• Uses social proof to reduce decision friction
• Amplifies trust through market dominance
• Flips a single stat into a story of leadership
• Creates fear of missing out for prospects

Examples

• Shopify highlights “millions of businesses” using their platform
• Zoom grew by promoting “300 million daily meeting participants”
• Slack’s site showcases “trusted by 750,000 organizations”
• Airbnb mentions “over 4 million hosts worldwide” to build trust