Charge More For Local, Traceable Beef
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This graphic is a masterclass in charging more for better beef. One side shows Radius selling local, traceable ground beef for $12/lb. The other side shows grocery-store beef at $11.49/lb. Instead of apologizing for the higher price, Radius reframes it as the obvious choice. The whole pitch lives in a single, simple comparison image.
What The Image Actually Says
Radius doesn’t talk about marbling, taste notes, or chef jargon. The left panel spells out “single origin, local ground beef with a known supply chain from Peeler Farms in Floresville, TX.” The right panel quietly contrasts it with “global ground beef with opaque supply chain from farms in Australia and Uruguay.” The price difference is only 51 cents, but the perceived difference in trust, freshness, and ethics is huge.
Why This Us-vs-Them Layout Works
- The side‑by‑side visual makes the choice feel like a fork in the road: local and known vs. global and vague.
- Copy is brutally specific: single origin, named farm, real town in Texas versus fuzzy, far‑away countries.
- Price is shown last, so value is anchored in story and traceability before the customer ever sees the numbers.
- The higher price looks tiny once you mentally compare “known supply chain” to “opaque supply chain.”
How To Swipe This For Your Own Beef
Radius Butcher & Grocery could reuse this exact format for steaks, roasts, and subscription boxes, always pitting named local ranchers against anonymous global suppliers.
A local butcher shop could run an email or in‑store poster that copies the same side‑by‑side layout to justify premium pricing on traceable, farm‑specific cuts.
Creative Variations
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