Company
Barry’s
Barry's is a global fitness studio chain specializing in high-intensity interval training (HIIT) workouts combining treadmill running and strength training in dimly lit 'Red Rooms.' Founded in 1998 in West Hollywood, Los Angeles, by Barry Jay, John Mumford, and Rachel Mumford, it has expanded to 89 studios across 15 countries. Offers in-studio classes, digital workouts via Barry's X, Fuel Bars, and retail apparel. Formerly Barry's Bootcamp.
Founded
1998
Employees
501–1000
Stage
Private Equity-Backed
Funding
$19.8M
Revenue
$525M
Timeline
25th Anniversary Celebration
Epic birthday bash with the biggest Red Room ever hosting 225 members, immortalizing 25 years of the brand.
RIDE Launch
New RIDE class launches in Chelsea NYC, replacing treadmill with bike while keeping the high-intensity formula.
Barry’s X Digital Launch
Launch of Barry’s X app for digital and live on-demand workouts, extending the Red Room experience worldwide.
Name Change to Barry’s
Barry’s quietly drops 'Bootcamp' from its name, completing the shift from military-style to premium lifestyle fitness brand.
Brand Rebrand to Lifestyle
Radical visual transformation from green camo bootcamp aesthetic to colorful, bold, and inclusive design, positioning as a modern lifestyle brand.
Fuel Bar Launch
The Fuel Bar is introduced alongside the first NYC studio in Chelsea and Woodway treadmills, expanding the brand beyond workouts.
Barry’s Bootcamp Launch
Barry Jay innovates HIIT in a group setting in West Hollywood, birthing boutique fitness with one part strength and one part cardio.