Company
David Protein
David Protein is a food technology company producing high-protein, low-calorie protein bars designed to maximize protein intake while minimizing calories and sugar (28g protein, 150 calories, 0g sugar per Gold bar). Built on science with endorsements from experts like Andrew Huberman, Ph.D., it aims to revolutionize high-protein foods for muscle gain and fat loss. Flagship products include David Gold (most protein-dense bar) and David Bronze varieties in flavors like Chocolate Chip Cookie Dough and Blueberry Pie. 3rd party tested for purity.
Founded
2023
Employees
51–200
Stage
Series A
Revenue
$102M
Timeline
Bronze Protein Bar Launch
Introduced Bronze protein bar line targeted at women with Julia Fox campaign featuring billboards, digital kiosks, and PR boxes with Maude vibrators saying 'men disappoint, but David satisfies'.
NYC Subway Ads Campaign
Ran textless subway ads in New York City showing only the product packaging against white background to stand out amid visual noise and build brand familiarity.
Cod Fish Campaign Launch
Launched cod fish product sales at $69 per fillet with cod-themed billboards and website comparison to highlight superior protein-to-calorie ratio, evolving from competitor research.
David Protein Bar Launch
David launched its first protein bar with 28g protein, 150 calories, and 0g sugar in flavors like Chocolate Chip Cookie Dough, generating over $1M in first-week sales via pre-launch samples to 5,000 customers and influencers.
Pre-Launch Influencer Partnerships
Partnered with influencers like Peter Attia and Andrew Huberman to build credibility and drive pre-launch buzz through product samples sent to 800 influencers.