Company
Perplexity
Perplexity AI is an American AI company that develops an answer engine, a web search engine powered by large language models providing real-time answers with citations from web sources. Products include Perplexity, Perplexity Pro, Perplexity Assistant, Perplexity Computer, and Perplexity Comet. Founded in 2022, it has raised over $900M in funding and achieved unicorn status with rapid growth.
Founded
2022
Employees
1001–5000
Timeline
Lewis Hamilton Partnership
Collaborated with Formula One champion Lewis Hamilton, a Perplexity user and investor, in video spots as part of targeted marketing featuring real users.
Comet Browser Launch Campaign
Studio Freight created a cosmic-themed website and campaign to launch Perplexity's agentic AI browser Comet before its full development, using seamless video transitions and custom typography to express the vision of fluid knowledge access.
Deep Research Launch
Perplexity launched Deep Research mode, an AI feature that autonomously conducts dozens of searches and delivers comprehensive reports, made free for all users with higher limits for Pro subscribers.
The Know-It-Alls NBA Finals Campaign
Perplexity's first paid marketing campaign premiered as a blockbuster movie trailer 'The Know-It-Alls' during NBA Finals Game 1, created by Sandwich agency to spark curiosity.
Perplexity Pages Launch
Introduced Pages feature allowing users to turn research into shareable formatted articles, extending product value and serving as organic marketing.
Comet AI-Native Browser Launch
Launched Comet, the first AI-native browser for browsing at the speed of thought, with promotional rollout including iOS availability and enterprise version.
Advertising Experiment Announcement
Announced experimentation with ads as sponsored follow-up questions to build sustainable business while maintaining answer integrity, partnering with brands like Indeed and Whole Foods.
Invisible Brand Rebrand
Smith & Diction created a clean, invisible Scandinavian-inspired brand identity including symbol, palette, and elements to elevate Perplexity's positioning without flashiness.
Company Founding and Public Launch
Perplexity AI was officially incorporated on August 16, 2022, by Aravind Srinivas and team, with public launch of conversational search interface in December 2022.