Get Boaters Insured Before They Sail
This ad nails how to nudge boaters into buying insurance before they even untie the dock lines. With one simple visual and a five-word command, it turns a boring must-do into part of the fun of going out on the water. Let’s break down why this works and how you can steal the idea for your own boating or insurance marketing.
Turn Insurance Into Part of the Adventure
The image looks like a paper craft: blue waves, a cut-out boat, and seagulls overhead. Center stage is a taped-on sign that reads “TO GET OUT ON THE WATER, GET PROTECTED!” in big, bouncy letters. It feels like something from a kid’s scrapbook, not a dry policy document. Visually, the viewer’s eye moves from the headline to the boat to the logo, connecting one clear story: want this fun boat day? Step one is protection.
Why This Visual Hook Works
- It ties protection directly to the reward: no insurance, no water time.
- Playful paper textures and waves remove the fear and keep the tone light.
- A single bold CTA, “GET PROTECTED!”, makes the next step painfully obvious.
- The boat image pre-qualifies the audience instantly: if you own one, this is for you.
Real-World Use
Progressive uses a cut-out boat, layered waves, and the line “TO GET OUT ON THE WATER, GET PROTECTED!” to link the excitement of boating directly to the action of buying coverage.
