H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.
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Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format.
One trick we have people do inside our forum is write 3 different versions in this order (long, medium, …
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions.
Why it’s bad:
- They turn the reader off immediately.
- They make the reader actively dislike you and never want to hear from
Make actionable steps in “How To” content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.
Why it’s bad:
- It makes it hard to ACT on the content.
- It
Make more “personal” posts about a topic
New writers shouldn’t try to copy content from major blogs.
It usually ends up being shallow and not very useful.
It’s boring.
It’s forgettable.
Instead tell personal stories from experience …