The Power of Simple, Cheerful Copy
This classic Guinness ad nails the art of keeping things simple and joyful. A happy toucan, a smiling man, and...
The Seal That Sold Guinness
This classic Guinness ad nails memorability with humor and visual storytelling. A zookeeper chases a seal balancing a pint—simple, funny,...
How Guinness Made a Toucan Sell Beer
Guinness nailed simple, memorable advertising with this old-school toucan ad. Just one image and a few words make the brand...
Why This Guinness Ad Is Still Marketing Gold
This Guinness ad nails something most modern campaigns forget: pure visual joy. The image of flying toucans balancing pints in...
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
This old Guinness ad is a perfect example of smart brand positioning. Instead of shouting “drink Guinness,” it subtly ties...
The Guinness Guide to Cheese
This ad is a masterclass in smart content marketing. Guinness didn’t just show you their beer. They gave you a...
The Guinness Guide to Cheese: A Masterclass in Product Pairing
This vintage Guinness ad isn’t just about cheese—it’s a lesson in smart brand alignment. Each cheese type is beautifully paired...
Guinness Turns a Bird Guide into Brilliant Branding
A beer ad disguised as a bird-watching guide? Genius. Guinness’s “Guide to Game Birds” from 1953 looks like an illustrated...
King’s Coronation Guinness Beer Ad
This Guinness ad is a masterclass in minimalism and timing. It shows what looks like an upside-down bottle cap, but...
The Guinness Toucan Ad Series
Guinness turned a tropical bird into an advertising legend. The cheerful toucan—balancing a pint on its beak—became one of the...
Guinness Happy Turtle
In 1936, Guinness turned a tired turtle into an icon. The ad simply says: “Have a Guinness when you’re tired.”...
Clever beer print ad
This Guinness ad nails simplicity. No models. No copy overload. Just a few speech bubbles shaped like the foam on...
Well researched & relatable beer print ad
Guinness nails this ad by showing a stack of phones that looks just like a pint of their famous stout....