13 Guinness
Guinness marketing focuses on building the brand, not pushing features. It uses strong visuals, wit, and consistency to make Guinness instantly recognizable and memorable.
The Power of Simple, Cheerful Copy
This classic Guinness ad nails the art of keeping things simple and joyful. A happy toucan, a smiling man, and...
The Seal That Sold Guinness
This classic Guinness ad nails memorability with humor and visual storytelling. A zookeeper chases a seal balancing a pint—simple, funny,...
How Guinness Made a Toucan Sell Beer
Guinness nailed simple, memorable advertising with this old-school toucan ad. Just one image and a few words make the brand...
Why This Guinness Ad Is Still Marketing Gold
This Guinness ad nails something most modern campaigns forget: pure visual joy. The image of flying toucans balancing pints in...
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
This old Guinness ad is a perfect example of smart brand positioning. Instead of shouting “drink Guinness,” it subtly ties...
The Guinness Guide to Cheese
This ad is a masterclass in smart content marketing. Guinness didn’t just show you their beer. They gave you a...
The Guinness Guide to Cheese: A Masterclass in Product Pairing
This vintage Guinness ad isn’t just about cheese—it’s a lesson in smart brand alignment. Each cheese type is beautifully paired...
Guinness Turns a Bird Guide into Brilliant Branding
A beer ad disguised as a bird-watching guide? Genius. Guinness’s “Guide to Game Birds” from 1953 looks like an illustrated...
King’s Coronation Guinness Beer Ad
This Guinness ad is a masterclass in minimalism and timing. It shows what looks like an upside-down bottle cap, but...
The Guinness Toucan Ad Series
Guinness turned a tropical bird into an advertising legend. The cheerful toucan—balancing a pint on its beak—became one of the...
Guinness Happy Turtle
In 1936, Guinness turned a tired turtle into an icon. The ad simply says: “Have a Guinness when you’re tired.”...
Clever beer print ad
This Guinness ad nails simplicity. No models. No copy overload. Just a few speech bubbles shaped like the foam on...
Well researched & relatable beer print ad
Guinness nails this ad by showing a stack of phones that looks just like a pint of their famous stout....