How publishers are using AI

Publishers aren’t just playing with AI anymore. They’re using it—mostly for the stuff that saves time and makes brains work faster.

What the Chart Tells Us

This chart shows the sweet spot for AI tools is research (64.9%), brainstorming (56.4%), and writing help (48.6%). Basically, AI is doing the prep work humans hate. Content repurposing and image generation are climbing, while video and audio tools lag behind.

Why It Works

• Cuts research time so creators focus on storytelling
• Helps break through creative blocks instantly
• Boosts output without adding headcount
• Keeps content pipelines full and consistent

Real-Life Examples

• BuzzFeed uses AI to brainstorm quizzes and articles
• The Washington Post’s “Heliograf” writes simple news updates
• Vox uses GPT tools for research summaries
• Canva builds instant image templates from text prompts
• Marketing teams repurpose blog posts into email copy using ChatGPT