Jonny Thomson: The Tiny Habits Killing Your Business
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philosophyminis Nobody ever decides to ruin their life. Nobody wakes up and thinks, ‘Right, today I am going to...
That boarded‑up coffee shop in the image isn’t just a sad building. It’s your business in three years if you keep telling yourself, “It’s just this once.” Tiny habits don’t look lethal: one late invoice, one ignored lead, one more day without posting. But like Kahn’s “tyranny of small decisions,” they quietly pile up until the doors might as well be nailed shut.
Flip the script: the small habits that keep the lights on
That little CLOSED sign in the picture is written by micro‑choices. So is the OPEN one. Protect 30 minutes a day for outreach. Ship one meaningful piece of content per week. Review your numbers every Friday, even when they’re ugly. None of these feel dramatic. But stacked over months, they turn into a line of customers instead of a locked door.
Tiny habits that quietly board up your business
- Letting “just one” bad client stay because rewriting the contract feels awkward.
- Skipping daily lead follow‑up because you’ll “do a big push next week.”
- Answering emails all day instead of making offers that bring in money.
- Buying random tools and courses instead of doubling down on what already works.
- Never blocking time to think about strategy, so you drift wherever urgent stuff shoves you.
Real businesses built (or broken) by tiny habits
Basecamp grew on the tiny habit of writing short, consistent product updates that kept users engaged and reduced churn.
Starbucks trains baristas to greet and name customers as a micro‑habit that compounds into loyalty and repeat business.
Mailchimp used the habit of sending simple, regular educational emails to become the default newsletter tool for millions of small businesses.
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