Jony Ive’s Worksheet for Products People Actually Love
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This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create products that not only sell but are adored. It’s not fluff—it’s a checklist for emotional connection and timeless usability.
Why It Works
Forces clarity on audience and purpose
Blends function with emotion (beauty + honesty)
Prioritizes simplicity and sustainability
Builds longevity and trust into the design
Ends with pride—if you wouldn’t show it off, don’t ship it
Real-World Proof
Apple’s iPhone: simplicity as luxury
Muji: “as little as possible” design in everyday goods
Tesla: purposeful design that improves life and lasts
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
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