Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create products that not only sell but are adored. It’s not fluff—it’s a checklist for emotional connection and timeless usability.
Why It Works
Forces clarity on audience and purpose
Blends function with emotion (beauty + honesty)
Prioritizes simplicity and sustainability
Builds longevity and trust into the design
Ends with pride—if you wouldn’t show it off, don’t ship it
Real-World Proof
Apple’s iPhone: simplicity as luxury
Muji: “as little as possible” design in everyday goods
Tesla: purposeful design that improves life and lasts
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
10th-12th grade level
110
Total Words
14
Total Sentences
8.0
Words / sentence
63
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
Shows the cool thing, then tells why you care. First line pitches the feature (worksheet with 17 questions). Bullets hammer home the pay-offs you get from using it.
- Feature: "17 sharp questions"
- Benefit: "guide any marketer, designer, or founder to create products that not only sell but are adored"
- Benefit bullets: "Forces clarity on audience and purpose", "Blends function with emotion", "Prioritizes simplicity and sustainability", "Builds longevity and trust", "Ends with pride—if you wouldn’t show it off, don’t ship it"
Drops big brand examples to say, Hey, this works in the real world. That outside evidence pumps credibility.
- Section title: "Real-World Proof"
- Proof bullets: "Apple’s iPhone: simplicity as luxury", "Muji: “as little as possible” design", "Tesla: purposeful design that improves life and lasts"
Color Palette
These are the colors pulled from the image.