Design Examples
Examples of great (and bad) design from the interwebs
Most Popular in Design
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Turn Sunlight Into An Unskippable Billboard
Most billboards shout at people. This one just opens a frame and lets the sun do the talking. By literally...
Wacky Inflatable Dancers That Actually Convert
Most people treat wacky inflatable dancers like goofy parking-lot decorations. Smart marketers treat them like 20-foot-tall, screaming sales letters. This...
IKEA's Brutally Honest Copy That Sells Sustainability
IKEA is selling stuffed sea animals made from ocean plastic… using copy that sounds like a stand-up routine written by...
Commit To One Look For Instant Recognition
Logos are training wheels. The real power move is when people spot your stuff from across the street, sideways, half-asleep…...
Contractor Guerrilla Marketing: Stand Out Fast
This street pole ad looks like a giant smiling mouth, with each tooth actually being a removable business card. It’s...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Make Your Delivery Trucks Do The Selling
Your delivery trucks are giant mobile billboards you already pay for. In the photo, Staples turns a plain box truck...
Make Every Insight Actionable With Engagement Analytics
Most dashboards answer questions nobody asked. This Instagram creative flips that: the entire screen is nothing but the questions creators...
Print Ads That Double As Bottle Openers
Most print ads just sit there, begging for attention. This one gets ripped out, folded up, and used to crack...
Targeted Bed Cooling: Save Energy, Sleep Better
Most people crank the AC to freeze their whole house just to cool off under the covers. The image above...
Reframe Pressure Into Single-Minded Focus
Look at the image: same arena, same horse, same roaring crowd. In the first frame the background is razor sharp...
Free Egg Freezing If You Donate Half
This subway ad looks harmless at first glance: soft green background, elegant serif font, empathetic line about not being able...
Make Ads That Steal The Show
Most ads fade into the background. The image above doesn’t. It makes you stop, squint, and mentally fill in the...
Keep Great Hair After 50
The ad image hits you with one bold line: “Great hair doesn’t have to stop at 50.” No jargon, no...
Always-On Tracking, 40% Smaller Ring
This ad for the new Oura Ring 5 is a masterclass in selling high-tech without looking high-tech. In one long...
Ship Micro Wins Every Single Day
The image is stupidly simple: a month of little squares, each with a tiny green check and a blue bar...
Turn Ads Into Stories People Join
Most ads scream at people from the sidelines. These billboards dragged people onto the field. A tiny horror film called...
Business Card Hack That Actually Gets Used
Most business cards die a lonely death in someone’s junk drawer. This one got held up on the jumbotron at...
Physical Postcard Flyer Generated $271,000 in revenue
This Texas Boathouse postcard is a perfect little lead machine. It stacks a hard-money discount with a low-friction free design...
Stay Awake For Moments Worth Losing Sleep Over
This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...
Lacoste Ditches Crocodile For Endangered Species
Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...