Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
The "DIY" Lens
Jul 10, 2020
Formulas
Copywriting
Lenses
Advice
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is...
Aug 9, 2023
Ads
Print Ads
Copywriting
Headlines
Images
Morrow Mechanical Air Conditioning Direct Mail Flyer
Whoever wrote this letter has DEFINITELY taken a cue from old Gary Halbert and Dan Kennedy sales letters. This was a piece of mail...
Jul 24, 2017
Direct Mail
"Creativity is..."
This is Anna Iurchenko's take on a Peter Merholz quote. "Quantity" can just lead to a messy jumble. "Quality" usually takes the shape of...
Jul 5, 2020
Images