KopywritingKourse Billboard Final

If you drove past this billboard in Austin, you’d remember it. Big smiling stickman. Clean blue background. A single line: “Turn everyone in your company into a copywriter!” That’s it. No clutter. No fluff.

What’s Going On Here

This ad nails the basics of attention economics. Drivers have maybe two seconds to process a message, so it cuts straight to the benefit. The design is playful but purposeful—bold contrast, visual personality, and one memorable idea.

Why It Works

• Simple message: readable in one glance
• High contrast: light blue and black pop hard
• Personality: stickman makes it fun and sticky
• Clear benefit: solves a business pain instantly
• Curiosity: quirky name makes you want to Google it

Other Brands Doing It Right

• Mailchimp’s subway ads use bold text and humor to stay top of mind
• Dollar Shave Club launched with one bold, funny line—and a viral video
• Canva nails simplicity with “Design anything” as its core promise