KopywritingKourse Billboard Final

This billboard in Austin from Kopywriting Kourse looks almost too simple—a big smiling stickman and a short message: “Turn everyone in your company into a copywriter!” But that’s what makes it brilliant.

Why This Billboard Works

• Simplicity sells: One clear message anyone can read in 2 seconds.
• Contrast pops: Bright background and black text stand out even at 60 mph.
• Memorable mascot: The stickman adds personality and recall value.
• Curiosity spark: “Kopywriting Kourse” sounds quirky enough to Google.
• Benefit-focused: Speaks directly to business owners, not students.

Real-World Examples

• Mailchimp’s cheeky subway ads boosted brand recognition with minimal text.
• Dollar Shave Club launched with a bold, simple video headline and went viral.
• Canva uses plain, value-first messaging: “Design anything.” Short. Sharp.