Make A Product That Does Your Marketing
adswithbenefits LEGO and Crocs just dropped a product that looks like a fake render, but it’s real. The...
Those red LEGO brick clogs do not look real. They look like a Photoshop joke that somehow escaped the screen. And that is the entire point. When your product looks meme‑ready, every photo, roast, and unboxing is free advertising.
How To Make Your Product Do The Talking
Exaggerate one feature until it feels slightly ridiculous. Build in a flex moment people want to photograph in public. Price and position it like a collectible, not a commodity, so owning it feels like an in‑joke with status.
What The LEGO Brick Clog Gets Right
- It is visually absurd, so it stops the scroll instantly.
- It weaponizes nostalgia; everyone recognizes the classic 2x4 brick.
- It invites debate, so comments and quote-posts become the ad campaign.
Brands Turning Products Into Marketing
LEGO x Crocs launched an oversized brick clog that functions as a wearable billboard people photograph, roast, and flex everywhere.
Tesla released the angular Cybertruck so polarizing that memes, news segments, and street photos keep it permanently advertised.