Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the bag. It's a great way to add value to their product. If you're in the grocery store, poking around different chocolate chip options - you might just choose the one that comes with its own cookie recipe. This has worked out great for Nestle because it's also a really good recipe. It consistently ranks on "Best Recipe" lists, from amateur baker blogs to foodie sites like Epicurious.