Novelty toothpaste vintage ad

This vintage ad is pure marketing gold. “Best argument yet for brushing 3 times a day.” Brilliant. It takes something boring (toothpaste) and turns it into something people actually want to use.

Why This Ad Works

• Bold headline instantly hooks attention.
• Product photo shows proof it’s real.
• Benefit-driven copy sells fun, not features.
• The punchline ties directly to the product promise.
• Clear call-to-action: “$1 per tube.”

Real-World Examples

• Dr. Squatch soaps make hygiene funny and aspirational.
• Liquid Death sells canned water using heavy metal vibes.
• Dollar Shave Club launched with humor and direct messaging that boosted signups by 12,000 in 48 hours.

Turn any bland product into a must-try by selling enjoyment, not just utility.