Open’er Up and Sell the Story

This classic VW ad doesn’t scream specs. It whispers curiosity. With a simple photo of an open-doored car and an inviting headline, it pulls you into a story.

Marketing analysis

The image shows the car fully opened: front trunk, rear trunk, and door wide open. This visual twist instantly makes you wonder, “Wait... where’s the engine?” The copy then answers your questions playfully, turning a product demo into a fun discovery.

Why it works

• Curiosity-driven headline invites interaction

• Visual mystery makes people look twice

• Conversational tone replaces technical jargon

• Highlights product innovation naturally

• Ends with a clever call-to-action

Examples

• Apple’s early iPod ads used simple visuals and curiosity (“1,000 songs in your pocket”).

• Dyson’s vacuum demos show hidden innovation without saying “innovation.”

• Tesla’s website focuses on the experience (range, speed, quiet), not features.

Creative Variations

Hand-drawn pen style

Classic 1950s print ad

Futuristic style

Funny style

Annotated sketchbook style

Eye-tracking heatmap