Open’er Up and Sell the Story

This classic VW ad doesn’t scream specs. It whispers curiosity. With a simple photo of an open-doored car and an inviting headline, it pulls you into a story.

Marketing analysis

The image shows the car fully opened: front trunk, rear trunk, and door wide open. This visual twist instantly makes you wonder, “Wait... where’s the engine?” The copy then answers your questions playfully, turning a product demo into a fun discovery.

Why it works

Curiosity-driven headline invites interaction
Visual mystery makes people look twice
Conversational tone replaces technical jargon
Highlights product innovation naturally
Ends with a clever call-to-action

Examples

Apple’s early iPod ads used simple visuals and curiosity (“1,000 songs in your pocket”).
Dyson’s vacuum demos show hidden innovation without saying “innovation.”
Tesla’s website focuses on the experience (range, speed, quiet), not features.