The Ad That Made “Small” Cool
This classic VW Beetle ad flipped all car marketing on its head. While every other brand shouted about power and...
VW Shows the Power of “Proof You Can See”
This vintage Volkswagen ad is a masterclass in visual proof. Instead of just telling people VW parts are easy to...
Volkswagen Beetle “Ugly” Ad
Both VW and Joe Sugarman did something most marketers fear: they led with flaws. VW called the Beetle “ugly.” Sugarman...
1977 Old Faithful and New Faithful Volkswagen Ad
Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...
Eye Catching Volkswagen Bus Ad
Volkswagen’s ad puts two buses side by side: the classic 1961 Bus and the new 1981 Vanagon. Then it drops...
1962 Volkswagen Van "Be the first on your block"
Volkswagen ads were masters of flipping the script. Just look at this one. A van with every door and window...
"Why are the wheels crooked" Volkswagen Ad
At first glance, it looks like Volkswagen made a mistake. The Beetle’s wheels are crooked! But that’s exactly the point....
It makes your house look bigger Volkswagen Print Ad
Volkswagen nailed humor and positioning with this clever Beetle ad. It takes a potential weakness (tiny car) and flips it...
Nobody's Perfect Volkswagen Print Ad
This classic Volkswagen Beetle ad nails truth-in-marketing. The line “Nobody’s perfect” flips perfection on its head and makes a tiny...
Volkswagen 2 shapes Landscape Print Ad
This 1960s Volkswagen Beetle ad is a masterclass in minimalism. A quirky black-and-white photo, a tiny car on a giant...
Volkswagen Vintage Ad
This vintage VW Beetle ad shows the power of focus. It takes a single add-on—the sunroof—and builds an entire story...
Volkswagen Print Ad
A smashed VW Beetle isn’t the hero image you’d expect in a car ad. But that’s exactly why it works....
Volkswagen Beetle Interchangeable Ad
Volkswagen didn’t just tell you their cars were reliable. They showed you. This 1965 Beetle ad mashed together parts from...
Volkswagen Lemon Print Ad
VW’s classic “Lemon” ad flips everything you expect from car ads. Instead of bragging about speed or luxury, it opens...
1969 Volkswagen It's Ugly Print Ad
Two weeks after humans hit the moon, VW dropped a print ad showing the lunar module with the line: “It’s...
1968 Volkswagen Testimonial Ad
In 1968, Volkswagen dropped an ad that broke every advertising rule. No photo, no logo, no big headline—just a handwritten...
1966 Volkswagen Cost Print Ad
Nine cars. One headline. And a tiny VW that steals all your attention. This old Volkswagen ad tricked your brain...
1962 If You Run Out Of Gas Volkswagen Print Ad
In 1962, Volkswagen ran one of the simplest car ads ever made. One man, one Beetle, and a sea of...
1964 Volkswagen Sooner Or Later, Your Wife Will Drive Home Print Ad
Sometimes the smartest ad looks like a mistake. In 1964, Volkswagen ran an ad showing a Beetle with a dented...
DDBs Volkswagen’s Think Small Print Ad
In 1959, Volkswagen pulled off one of marketing’s boldest moves: a tiny Beetle surrounded by a sea of white. The...
Volkswagen Porcupine Ad
A hedgehog parked between bags of goldfish. No cars, no text, just a splash of tension and instant “aha.” That’s...
