Find Malik A Wife Billboard 😂

In 2022, a guy named Malik bought a London billboard to find a wife. It said: “Save me from an arranged marriage.” Funny, personal, and bold. It went viral.

Marketing analysis

Malik’s ad worked because it looked nothing like a traditional ad. It disguised humor as honesty—which made people stop, laugh, and share. This is earned media gold.

Why it works

• Humor breaks pattern and grabs attention
• Simplicity makes the message stick
• Bold personal story builds instant connection
• Curiosity drives clicks (what’s “findMalikaWife.com”?)

Real examples

• Ryan Reynolds uses humor in Aviation Gin ads to turn products into memes
• Liquid Death built a $700M brand by parodying energy drink marketing
• “Dumb Ways to Die” used dark comedy for a safety PSA and hit 200M views