Peel Black Friday Teaser Email

Most brands blast their sale details upfront. Peel takes a smarter route: they tease it. Their “What could it be?” email drops right before a big sale, nudging curiosity instead of spoiling the surprise.

Why It Works

• Triggers curiosity gap (our brains need to close loops)
• Builds anticipation before the main event
• Feels exclusive with “You’re invited” copy
• Keeps subscribers guessing and engaged

Real-World Examples

• Apple teases “Something special is coming” weeks before events.
• Netflix drops cryptic trailers with no plot details—just the vibe.
• Nike emails VIP customers early access without naming the items.
• Glossier teases “You’ll want to set a reminder” before launches.

Sometimes not saying everything gets you way more attention.