Pick Pro or Pick Real on Instagram
brock11johnson There are 2 kinds of posts that "work" on Instagram: 1. SUPER professional content -- it's...
The bell-curve graphic nails why most Instagram posts die in silence. The gray middle is where “kinda good” content lives and flops. The tiny green edges show what wins: either polish it like Netflix, or film it like a shaky FaceTime.
How To Pick Pro or Pick Real
Choose one lane per account. If you love gear, lighting, and tight scripts, go full cinematic and make every frame look like a commercial. If that sounds exhausting, embrace messy: handheld clips, unscripted rants, jump cuts, and obvious imperfections. The only rule the graphic screams is this: stop posting in the forgettable gray zone.
Why The Edges Win
- Extreme quality or extreme realness instantly signals, “Stop scrolling, this is different.”
- Middle-of-the-road posts blend into every other mildly edited reel.
- Algorithms reward strong signals: clear style, clear hook, clear reaction.
Brands Living On The Edges
Nike leans hard into the pro side with cinematic, slow-motion athlete reels that look like mini Super Bowl ads.
Duolingo goes all-in on raw and chaotic behind-the-scenes style videos that feel like you walked into their office uninvited.
Gymshark swings between highly produced athlete shoots and gritty, sweaty training clips that look like they were filmed on a friend’s phone.
Analyzed by Swipebot
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
Grade Elementary
7
Total Words
1
Total Sentences
7.0
Words / sentence
100
Flesch Score