PostHog funny changelog video

PostHog turned their boring changelog into a short, cheeky video update. That’s right, a product update video that’s actually fun to watch. Wild move in the world of SaaS enterprise analytics.

Why this works

• Uses humor and personality in a dry industry
• Short, snackable video = higher engagement
• Humanizes a technical brand
• Makes updates feel like news, not documentation
• Reinforces brand voice with every release

Real life examples

• Slack’s release notes often sneak in jokes and memes
• Notion uses clean, human updates to make product changes approachable
• Zapier dropped quirky blog titles that boosted CTR by 20%
• Linear keeps their changelog sharp and minimal — matching their product feel

Even the “boring stuff” can be fun marketing if you brand it right.