PostHog turned their boring changelog into a short, cheeky video update. That’s right, a product update video that’s actually fun to watch. Wild move in the world of SaaS enterprise analytics.
Why this works
Uses humor and personality in a dry industry
Short, snackable video = higher engagement
Humanizes a technical brand
Makes updates feel like news, not documentation
Reinforces brand voice with every release
Real life examples
Slack’s release notes often sneak in jokes and memes
Notion uses clean, human updates to make product changes approachable
Zapier dropped quirky blog titles that boosted CTR by 20%
Linear keeps their changelog sharp and minimal — matching their product feel
Even the “boring stuff” can be fun marketing if you brand it right.
