Shaggy sold $52,500 of Christmas Light Installation in 2 months
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Shaggy Eells
@ShaggyEells·Jan 12
🎄 $52.5K Revenue in Just 63 Days: Our Christmas Light Installation Journey
Zero experience. Two founders. One crazy idea. Here's how @colealyon and I built a profitable Christmas light business from scratch at the end of 2024:
💡 The Numbers That Lit Up Our Season (Oct 8 - Dec 11):
- $52.5K Revenue
- $27.3K Profit
- 43 Properties Decorated
- 169 Leads (25.4% close rate!)
- 1,125 total hours
🤯 The Sprint: $49,106.47 revenue in just 30 days (Nov 11 - Dec 11)
- Working 75-95 hours/week.
- Absolutely exhausted
- Genuinely fun and 100% worth it
🎯 Most Surprising Discovery:
Our best lead source? Not SEO. Not social media. Simple yard signs! Or as we like to call them, money bushes.
💰 Behind The Scenes:
- $17.5K - Materials
- $4.8K - Marketing (lesson learned: could cut $3K next year)
- $1.8K - Transaction fees (Hopefully we pay less than 2.9% next year)
- $1.1K - Misc expenses
🔄 Next Season's Game Plan:
- Hiring team members
- Streamlining SOP for team members
- Place 3-5x more yard signs
- Work van and storage unit
We're just getting started. With systems in place and lessons learned, next season is going to be HUGE.
🤔 What do you think we can hit next year? Drop your revenue predictions below! ⬇️
Shaggy Eells turned hanging Christmas lights into a $52,500 business in just 63 days. No SEO. No fancy funnel. Just two people, hustle, and some smart local marketing.
The Marketing Magic Behind It
His biggest discovery: simple yard signs brought in most of their leads. Not social posts, not ads—just physical signs in the right places. He calls them "money bushes," and they worked because they hit people exactly when and where they were thinking about lights.
Why It Works
- Local intent: Reaches buyers already in the neighborhood.
- Visual trigger: People see the signs and immediately imagine lights on their own house.
- Low cost per lead: Simple materials, big visibility.
- Proof of work: A sign near a job site builds instant credibility.
Other Examples
- Real estate agents generate up to 10% of leads from “For Sale” signs.
- Local landscapers report sign ROI of 5x to 10x compared to digital ads.
- Roofers boost inquiry rates 2x by placing signs on completed jobs.
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