Short usage of AI products graph

The image says it all: people go from “wow, this is amazing” to “meh” in a few days. The red line spikes, then flatlines. It’s the classic excitement curve most AI tools suffer from.

Why usage drops so fast

• Onboarding feels magical, but the tool doesn’t become part of a daily habit.
• No clear “aha” moment that ties to a real problem.
• The novelty wears off before value compounds.
• Notifications, prompts, and integrations fail to re-engage users.

Real-world examples

• Clubhouse skyrocketed early, then daily users dropped by 80%.
• Threads by Meta saw 100M signups, but retention fell sharply after launch.
• Even ChatGPT use dipped before plugins and GPTs made it more useful long-term.

Make your product sticky by solving a real job people need done every day.