Side-by-Side Price Comparison That Converts
This billboard is a masterclass in side‑by‑side price comparison that actually sells. On the left: a close‑up of green soccer turf with the line, “Watch Portugal – Tickets at $3,870.” On the right: a bright blue sky with a plane trail and, “See Portugal – Roundtrip tickets starting at $799.” One glance and your brain screams, “Why would I just watch when I can actually go?” Let’s break down why this simple split screen hits so hard.
How To Steal This For Your Offer
Find the overpriced or less satisfying way your customer already spends money, then put it on the left in big numbers. Put your offer on the right with a lower price and a better experience. Keep the copy brutally short, use bold visual contrast, and let the side‑by‑side layout do the persuasion.
Why This Side‑By‑Side Comparison Converts
- Single decision: watch vs see, instead of 20 fare options and dates
- Visual contrast does the selling (grass vs sky, field line vs contrail)
- Anchors the high $3,870 first so $799 feels like a steal
- Speaks to experience, not features: live there vs stare at a screen
- One core CTA baked into the layout: choose the right‑hand side
Real‑World Use: Airfare vs Event Tickets
Air Transat uses the left half of the billboard to frame World Cup tickets as the overpriced option at $3,870, then uses the right half to position its $799 Portugal flights as the obvious, cheaper, more memorable choice.
