Size of the problem you solve = size of your bank account

Codie Sanchez nails it: “Size of the problems you solve = size of your bank account.” That’s a killer reminder for marketers and entrepreneurs alike.

Solving Problems Scales Wealth

This post hits because it distills business success into one clean equation. Big success doesn’t come from chasing trends but from fixing real pain points—either massive ones or small ones at scale.

Why It Works

• It’s simple and memorable (one-line mental model)
• Focuses attention on customer problems, not vanity metrics
• Encourages scalable thinking
• Links problem-solving directly to financial reward

Examples

• Uber solved the “no taxi” problem in every city → $100B+ valuation
• Canva made design easy for non-designers → 135M+ users
• Amazon fixed slow shipping → now dominates global retail
• Grammarly solved everyday writing errors → 30M+ users daily