🎤 SWIPES Email (Friday July 19th, 2024)

Friday, July 19th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
Checkout this super-duper-ultra-simple piece of direct mail from a custom builder I got in the mail (which results in $200k to $1.5m projects):
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On my walks around the neighborhood, I see this builders sign up in front of several house construction projects!
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He then sends these quick notes to all of the neighbors. He sends the address of two nearby projects, and I literally walked over to see them.
To me this is a perfect piece of direct mail: A cheap/simple campaign to ultra-qualified leads that results in huge numbers.
Wisdom:
I love "Ugly Design" where something is seemingly poorly designed, but it completed its main goal: To make you read it.
I think this original Kopywriting Kourse waitlist I built years ago was one of my best performing pages ever:
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Interesting:
Learning can take many forms, and some are better than others:
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I can think this seems pretty true!
- Lecture: 5% (Average Retention Rate)
- Reading: 10%
- Audio/Visual: 20%
- Demonstration: 30%
- Group Discussion: 50%
- Practice by Doing: 75%
- Teaching Others: 90%
If I just sit in a classroom listening to a lecture, in 10 days I've likely forgot 95% of it.
However if I learn something good enough that I have to explain/teach it to someone else, I'll likely remember nearly all of it.
Picture:
I grill almost every day, and the standard meal I eat almost every day for either lunch or dinner (or both):
- Skirt steak or NY Strip steak.
- Avocado.
- Sometimes I throw in tomato or the occasional cheese.
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I used to properly plate all my meals, but it's way more fun to eat with the cutting board and big giant knife!
IDGAF if the cutting board touched raw meat, I still eat right off it.
Essay:
One thing I've noticed as myself and friends move through different phases of life is the extreme time crunch on your 24 hours:
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When you are single you basically have 8 hours of sleep, 8 hours of work, and 8 hours of free time:
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If you get partnered up, what was previously free time gets a bit more taken up:
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Then if you throw kids into the mix that free time is further eroded by a significant amount:
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This is of course just for demonstration, and I'm sure this time crunch is actually far worse than pictured!
Splurge:
Since it's summer I wear sunglasses everywhere, and one cool thing I did a long time ago was buy these knock-off Amazon Rayban's 10 at a time:
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They look like standard sunglasses as you can see:
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But I hate having to "babysit" products I own, and sunglasses are WORST!
You have to take them around in their own special bulky case, and you have to be careful not to scratch the lens....well I hate that!
So I buy a ton of these and keep them allllll over the place:
- In my car glove box.
- Tossed into my backpack.
- Tossed into my laptop bag.
- Random drawers.
I find it easier to buy a bunch of these cheap sunglasses and throw away a few pairs every year than buy nice sunglasses and babysit them!
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Have a great Friday!​
​Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members:
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Or Join here:
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