The 0.1% Mindset for Marketers
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Alex Hormozi
@AlexHormozi·Oct 20
You can’t say you want to be in the top .1% and not be willing to do things 999 out of 1000 aren’t.
Everyone says they want to be the best. Few actually do what it takes. Alex Hormozi nails this with his line about doing what 999 out of 1000 people won’t.
Marketing lesson
To stand out in marketing, you can’t copy what everyone else is doing. The top performers go deeper, test more, and outwork everyone. It’s not about flash—it’s about commitment.
Why it works
- True differentiation comes from doing uncommon things
- Hard-to-copy effort equals defensible advantage
- Most people quit too soon
Examples
- Daniel Throssell A/B tested 30+ versions of his homepage headline
- MrBeast spent $3M and months planning a single video
- Nike reinvests 10% of revenue into continuous brand testing and R&D
- HubSpot built a free tools suite instead of just running ads
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