The $500K Billboards That Took Over LA
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Avi
@AviSchiffmann·Oct 7
Largest tech campaign in LA’s history
307 billboards
160 buses
500 bus shelters
$500,000 https://t.co/4gK97hkbHt
Avi
@AviSchiffmann·Oct 7
Every single available bus shelter in LA is now a friend ad https://t.co/mnRylr8ElE
Avi Schiffmann just pulled off the biggest tech ad blitz in LA history. Over 300 billboards, 160 buses, and 500 bus shelters—all for one word: friend.com. Clean design, zero clutter, total takeover.
Why This Campaign Works
- Simplicity wins: One visual, one message, one call to action.
- Massive reach, concentrated impact: Owning every bus shelter creates omnipresence.
- Curiosity hook: “friend.com” begs to be clicked.
- Offline ads for an online product: Smart mix of old and new media.
Real-World Proof
- Liquid Death used billboards and buses for viral offline awareness.
- Coinbase’s QR code Super Bowl spot drove millions to its site in seconds.
- Calm App’s subway takeovers turned passengers into users.
Sometimes, the boldest move is the simplest one—say less, dominate more.
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