The $500K Billboards That Took Over LA

Avi Schiffmann just pulled off the biggest tech ad blitz in LA history. Over 300 billboards, 160 buses, and 500 bus shelters—all for one word: friend.com. Clean design, zero clutter, total takeover.

Why This Campaign Works

• Simplicity wins: One visual, one message, one call to action.
• Massive reach, concentrated impact: Owning every bus shelter creates omnipresence.
• Curiosity hook: “friend.com” begs to be clicked.
• Offline ads for an online product: Smart mix of old and new media.

Real-World Proof

• Liquid Death used billboards and buses for viral offline awareness.
• Coinbase’s QR code Super Bowl spot drove millions to its site in seconds.
• Calm App’s subway takeovers turned passengers into users.

Sometimes, the boldest move is the simplest one—say less, dominate more.